E-Waste Nudge

One of the environmental issues that should be of greatest concern but seems to be overlooked is electronic waste (e-waste). A culture of consumerism has created a society that scrambles to get their hands on every latest phone that is released. Electronic stores and dealers capitalize on the demand by making great offers of easy exchange from an older version to a newer version, and sales taunt even the strongest of us.

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While buyers may be getting a good deal (monetarily speaking), what about the cost to the environment? Where does all that e-waste go?

Picture a crowd gathered in front of a store, waiting in line impatiently to buy another phone, or tab, or laptop…

What if we played this outside while they waited or walked by?

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